ScottishPower are currently carrying out a review of their creative business and have engaged creativebrief to support this process.
The utility brand will look to engage their consumer base on a more emotional level and to engender a deeper sense of trust and reliability in a market that has lost this due to ongoing price hikes and environmental debates.
ScottishPower will also look to support the brand through marketing on a broader national scale ? whilst their customer base is UK-wide, marketing has previously tended to be focused on specific regions within the UK.
The incumbent on the business is Newhaven who will be involved in the review.
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